The Car Wash CRM helps you keep members around longer by offering discounted plans to customers thinking about canceling their membership.
A downsell is a promotional offer presented to customers when they attempt to cancel their membership. Customers who accept a downsell typically generate 4x more revenue compared to those who don’t.
Why this works:
Offer customers a discounted membership before they cancel, keeping them engaged at a lower price point for a limited time.
Downsells are automatically triggered during the cancellation flow, with no additional manual steps needed.
Tailor your downsell offers to suit customer preferences and pricing needs.
Once the switch is made to their new offer, the transaction is automatically updated in your POS. No additional steps required.
Set up safeguards to prevent members from repeatedly accessing discounted plans, so you maximize your revenue potential.
The percentage of customers that are accepting the Downsell offer presented to them when attempting to cancel.
Average acceptance rates typically range around 5-8%, while strong acceptance rates range from 9-12%
The number of months a customer who accepted a Downsell offer is expected to continue their membership.
On Average, customers who accept a downsell stick around for 4-7 months more.
The average price a customer who accepted a Downsell offer is expected to pay.
This might be a combination of prices if there is a temporary discount and an automated switch to full price
Enable Downsells
In the CRM, navigate to “Member Management” and enable downsell options.
Customize Offers
Set up tailored lower-tier membership offers based on your pricing structure.
Track Performance
Use the analytics dashboard to track downsell acceptance rates and retention impact.
Your Customer Success Manager will guide you through the setup process during one of your first meetings with them after you are onboarded.
Yes, you can fully customize the downsell offers to match your pricing tiers and business preferences.
Absolutely. Downsells are automatically processed and updated in your POS once a customer accepts the offer.
Our dashboard tracks your downsell offer acceptance rates, retention impact, and revenue performance in real-time.