Two years ago, Charlie Trovero, the owner of Mr. Sparkle Auto Spa, set out to grow the wash’s membership base. He partnered with Rinsed and implemented both the Car Wash CRM and Salespath. Since then, they’ve tripled their memberships, increased wash volume by 50%, and gained a dedicated partner to simplify their day-to-day operations.
Mr. Sparkle Auto Spa in Peru, Illinois is the only locally owned and operated express wash in the Illinois Valley. Charlie and his team are committed to serving their customers and are focused on providing the best car wash and customer service experience in the industry.
Before implementing Rinsed, managing text messages, email campaigns, and customer follow-ups required more manual effort, and key customer information wasn’t centralized. Rinsed helped Charlie automate these processes and gain clarity across all operations.
“There are so many features with Rinsed that have been beneficial for us here at the car wash. Really simplifying the text messaging, the email marketing, and having those drip campaigns set up for us.” - Charlie Trovero
Tickets quickly became essential for tracking cancellations and understanding customer behavior.
“I love the ticket feature. Everything is being delivered in one easy place to my desk. I can see who’s canceling, and all of that information is relayed into the analytics.” - Charlie Trovero
With detailed analytics, Charlie could monitor performance and make informed decisions daily.
“I spend so much time on a daily basis going through the analytics… I like to look at all that data all the time.” - Charlie Trovero
At the beginning of 2025, the team at Mr. Spakle Auto Spa planned to adjust pricing. To ensure continued membership growth during the change, they decided to implement Salespath.
“We thought, hey, while we’re doing this, why don’t we go ahead and add Salespath? It’s gonna help us increase our membership sales to counteract that retail price increase.” - Charlie Trovero
The impact was immediate.
“We added over 900 memberships in a 2.5-month period of time once we started with Salespath, and it’s been going great for us ever since.” - Charlie Trovero
Salespath ensured that attendants consistently talked about memberships with every customer and improved accountability on-site.
“It makes our attendants realize they have to be talking about memberships with every customer. It’s not just coming from the manager—they’re getting those AI coaching notes from Salespath that help them become better at their jobs, and in turn they’re earning more when it comes to commissions.” - Charlie Trovero
Looking back over the past two years, the combination of The Car Wash CRM and Salespath has helped Charlie transform his business.
“Looking back at where we were 2 years ago… we’ve tripled our memberships, we’ve increased our washes by 50%, while also staying extremely profitable.” - Charlie Trovero
“I would highly recommend Rinsed and Salespath to anybody that is looking to grow their business, to anybody that is looking to add a partner that’s gonna be able to assist you in your day-to-day operations.” - Charlie Trovero
Whether through The Car Wash CRM or Salespath, Rinsed empowers you to effectively manage and grow your memberships. From initial contact in the driveway to cultivating loyal members, Rinsed helps you to support your customers at every step of their journey. Boost on-site conversions, centralize customer data, enhance marketing efforts, and more. Get a demo to discover how we can help your business thrive.
