Al Nicolosi, owner of Blackwood Car Wash, shares how his car wash has doubled its memberships in less than a year with the help of Salespath. With over 30 years of experience in the car wash industry, Al turned to Rinsed to help him achieve his membership goals and ensure steady revenue—rain or shine.
Blackwood Car Wash is a 120-foot express exterior tunnel, located in Blackwood, New Jersey. Al is dedicated to growing the business by delivering exceptional service and giving customers everything they need to keep their cars looking their best.
Before using Salespath, Al faced challenges with training his salespeople and ensuring sure they were dedicated to selling memberships.
“Before Salespath, we had a hard time finding the proper salesman—someone dedicated and who knew exactly the sales techniques they needed to succeed in the sales aspect of the business.” – Al Nicolosi
Salespath provided the tools and techniques to overcome this obstacle, allowing Al to focus on growth.
“I needed to increase our sales here. We wanted unlimited memberships to grow and Salespath has helped us grow beyond my expectations.” – Al Nicolosi
After implementing Salespath, Blackwood Car Wash experienced remarkable growth.
“When we got involved with Salespath, we went from 1,200 members to 2,700 members in less than a year.” – Al Nicolosi
Salespath has helped Blackwood Car Wash in three key areas: sales presentations, salesperson rewards and management accountability.
“Management has accountability to see how much [the salesperson's] presenting to the actual customer and that he is engaging with the customer and then converting that into sales. We see it all.” – Al Nicolosi
With Salespath driving membership sales and the CRM boosting retention, Al is confident that Blackwood Car Wash will quickly reach even higher goals.
“With Salespath, we’re increasing our memberships. And now, with the CRM, we hope to retain them... Between the two of them, we’re going to succeed. We want to get to 5,000 members, and it’s going to happen soon.” – Al Nicolosi
Whether through The Car Wash CRM or Salespath, Rinsed empowers you to effectively manage and grow your memberships. From initial contact in the driveway to cultivating loyal members, Rinsed helps you to support your customers at every step of their journey. Boost on-site conversions, centralize customer data, enhance marketing efforts, and more. Get a demo to discover how we can help your business thrive.
