Staying Ahead of Competitors and Market Shifts in 2026

The market is getting more crowded - new builds, PE rollups, aggressive pricing, and land-grab tactics are everywhere. Waiting to react is costly. Here’s a proactive approach from the Competitive Awareness section of the Annual Planning Playbook.

1. Monitor Competitors Regularly

Quarterly check-ins give you an edge. Track:

• New builds and projected opening timelines

• Pricing changes and package updates

• Promotions and marketing campaigns

• Tech adoption (equipment upgrades, online portals, marketing system upgrades)

• Zoning or lobbying activity in your area

Awareness isn’t just knowledge - it’s actionable advantage.

2. Evaluate Pricing Strategically

Price isn’t just numbers - it’s perception. At least twice a year, ask:

• Are we positioned as premium or value?

• Do our benefits justify our price points?

• Are competitors adjusting their pricing?

• How does our member LTV compare?

Strategic pricing protects revenue and strengthens retention.

3. Build Business Resilience

Top operators survive shocks and outperform peers. Focus on:

• Multiple acquisition channels to diversify leads

• Cross-trained staff to prevent bottlenecks

• Healthy cash reserves for flexibility

• A reactive promotional calendar ready to respond to competitors

• Upgrade paths that increase member value

• Tech that anticipates churn and automates engagement (shoutout Rinsed)

Competitors can steal traffic - they can’t easily take loyal members.

4. Differentiate Through Experience

Customers leave because of friction, not price. Reduce churn by eliminating:

• Inconsistent wash quality or speed

• Confusing memberships or add-ons

• Poor communication or follow-up

• Negative staff interactions

Deliver a predictable, seamless experience - and members stay, even when competitors try to lure them away.

The Smartest Play for 2026

Not just reacting to the market - it’s staying three steps ahead, protecting your members, and turning every change into an opportunity to lead.”

 Download the full 2026 Planning Playbook below to map your primary growth driver and build your strategic roadmap.