Who We Are

Rinsed builds the software that powers the modern car wash. Today's washes are high-tech, fully automated tunnels that can wash 200+ cars an hour, and the best operators run on monthly memberships, not one-off washes.

We give car wash operators everything they need to sell, manage and grow those memberships: from the tablet in the driveway to the CRM. It's a $15B industry that's been underserved by technology for decades, and we're changing that.

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Our Journey So Far

How it Started

While working in private equity, our CEO Austin Esecson sat down with dozens of car wash operators. He saw an industry on the edge of something big. Washes were shifting to all-you-can-wash memberships, but the tools to run a subscription business didn't exist yet.

In 2019, Austin teamed up with co-founders Sam Logan and Nic Hippenmeyer to build them. They showed up to their first Car Wash Show with little more than PDFs and a big idea. In 2021 they joined Y Combinator, launched The Car Wash CRM, and started building the team and tools to support over 3,000 washes across the country.

How it's Going

Today, Rinsed is a full suite of products to run your wash, from the first pitch in the driveway to every member touchpoint after. We’re installed at more than 3,000 car washes and help manage over 9 million memberships.

We're backed by Y Combinator and leading investors, and we have teammates across the US, with hubs in New York City and Lehi, Utah.

Our Values

Bias to Action

We act when the path isn’t fully clear. We move quickly, make thoughtful decisions, and learn through execution.
Low Ego

We care more about getting to the best answer than being right. We challenge ideas respectfully, assume positive intent, and win as a team.
Level Up

We continuously improve ourselves, our teams, and the way we work — embracing feedback, seeking new challenges, and raising the bar.
Grow the Pie

We make decisions that create long-term value for our customers, teammates, and the business.
Move with Purpose

We follow through until work delivers a real outcome. We prioritize what matters most and deliver meaningful outcomes.

What We Offer

For you
- 95% of premiums covered for Medical, Dental, & Vision
- Wellness benefits like TalkSpace, MDLive, OneMedical, Wellhub, and more
- Flexible PTO plus 13 company holidays
- Monthly Gym Reimbursement
- Annual L&D Stipend to support your growth
For your family
- 20 weeks parental leave for primary caregivers, 16 weeks for secondary, from day 1
- UrbanSitter for childcare, tutoring, companion care and pet sitting
- Monthly HSA contribution as well as FSA and DCFSA pre-tax accounts
- Dependent coverage on all medical, dental, and vision plans
- Pet Insurance through Fetch and Wagmo
For your future
- 6% 401(k) match, dollar for dollar
- Equity for all full time employees
- 100% employer paid short and long term disability, and life insurance
- Above market compensation
- Company sponsored donation to the nonprofit of your choice on anniversary