Car wash marketing that turns visits into loyalty.
Rinsed gives you the CRM tools to build lasting customer relationships. Keep customers coming back with targeted email and text campaigns, personalized offers, and loyalty rewards. And with built-in AI, you spend less time creating campaigns and more time putting them into action.
Launch a campaign in minutes
Describe the campaign you want, and Mo builds the audience, writes the messages in your brand voice and schedules the send. You approve it before anything goes out. And because Mo follows proven industry best practices, every campaign is built to perform from the start.
- “Build a winback campaign for members who canceled in the last 90 days.”
- “Create a holiday promo for retail washers who haven't visited this month.”
How Monty's Express Car Wash grew memberships 57% year over year
With Rinsed, Monty's Express Car Wash implemented a successful loyalty program, offering customers periodic incentives to retain their memberships for longer.
“Rinsed has allowed us to focus on what we need to focus on, which is running our business and serving our customers.”
Reach the right customers at the right moment
Create audiences based on what customers do and what’s happening around your sites, from visit history and membership plans to local weather. Every message lands when customers are most likely to wash.
Every customer's visits, plans and payments are synced from your POS, so every audience in our CRM is built on real history.
- Weather-triggered campaigns: Reach customers after a rain storm, or during a dry spell, when they’re most likely to want a wash.
- Frequent retail customers: Invite regular visitors to become members.
- Lapsed members: Win back customers who canceled or stopped visiting.
- Declined payments: Message members whose card failed before a billing issue turns into a cancellation.
- Plan upgrades: Communicate to members who are ready for a higher tier.
- Location groups: Target one site, one region or every location.
Turn campaign clicks into new members
Many customers decide to join from their phone, not the driveway. Simple, branded checkout forms give every email, text and QR code a place to land, so customers can join the moment they're ready. Every sale flows straight into your POS.
- Branded checkout forms: Match your colors and plans, and embed them on your site without technical help.
- Fast, simple signup: A one-page form with only the fields you need.
- Secure payments: Card payments run through your POS's existing payment processor.
Give customers a reason to come back
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Vouchers and promo codes
Create single-use or batch codes for campaigns, partners and fundraisers.
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Loyalty rewards
Reward retail customers for repeat visits and turn them into members.
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NPS surveys
Measure satisfaction by location, and invite your customers to leave a review.
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Member offers
Send upgrade and add-a-vehicle offers to members who are ready for more.
Using Rinsed, Camel Express Car Wash added more than 28,000 customers to its retail rewards program and converted 24% of them to members.
See what your marketing brings in
Every message is tied to the visits, purchases and memberships that follow, so you can see which campaigns pay off.
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Revenue and signups attributed to each campaign
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Open, click and redemption rates by message
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Results by location and region
Frequently asked questions
What marketing channels does Rinsed support? +
Email and text, along with voucher codes, online checkout forms, review requests and NPS surveys.
Can I sell memberships online? +
Yes. Rinsed includes branded checkout forms you can embed on your website and link from texts and emails. Payments run through your POS's payment processor, and each sale is added to your POS automatically.
Can I automate campaigns? +
Yes. Campaigns can send automatically based on customer activity, like signups, visits and cancellations, as well as on a schedule.
Does Rinsed have a loyalty program? +
Yes. Rinsed includes a rewards program for both retail and membership customers, helping to drive repeat visits. Availability depends on your POS.
How do I know if my marketing is working? +
Rinsed dashboards attribute signups, visits and revenue to each campaign, and show results by location and region. You can use Mo to create custom dashboards, based on the KPIs you find most important, or use the default marketing ROI dashboards.
Can Mo create campaigns for me? +
Yes. Mo can build audiences, write messages in your brand voice and schedule campaigns. Mo asks for your approval before anything is sent.
Does Rinsed's marketing work with my POS? +
Yes. Rinsed integrates with all leading car wash POS systems, so campaigns can use the visit and purchase data your POS already collects.
Is Rinsed a CRM? +
Yes. Rinsed is AI-powered car wash software. Its solutions include CRM, marketing, membership management, driveway sales, customer support and analytics, and they work with all leading POS systems.
Built for where your business is going next.
Build stronger customer relationships with automated campaigns, targeted offers, and loyalty programs that keep customers engaged at every stage.