Rinsed and NXT Wash Announce Strategic Partnership

Salespath now runs directly on the NXT Wash POS — and customer data flows between both platforms instantly, so operators can act while the customer is still at the wash

New York, NY — Feb 24, 2026 — Rinsed and NXT Wash today announced an expanded product partnership built around a simple idea: car wash operators shouldn't need to piece together disconnected tools to run a great operation in the driveway. The two companies have worked together to make their platforms feel like one, so operators can focus on selling memberships, coaching their teams, and engaging customers instead of managing technology.

The partnership delivers two things operators have been asking for.

Your driveway team can now run Salespath and NXT Wash on the same tablet. No more switching between a sales device and a POS terminal or scanning barcodes. Your salesperson presents, the customer buys, the sale closes, and the car is enqueued — all on one screen, all in one motion. The gate goes up, and the line keeps moving.

And now, the moment a returning customer pulls into your wash, their profile is live in Rinsed's CRM. Membership status, visit history, and spend data flow from NXT Wash to Rinsed instantly — which means you can text a customer an upgrade offer or a loyalty reward while they're still on site.

"Operators don't want to think about how their systems talk to each other. They just want to deliver the best customer experience," said Austin Esecson, co-founder and CEO of Rinsed. "That's what this partnership is about. Customer data where you need it, when you need it."

What Operators Get

Sell More on the Driveway

• One device — Salespath and NXT Wash run together on the same tablet. Pitch, sell, and close without switching screens or hardware.
• End-to-end Transaction — The customer journey from initial pitch through payment processing, gate access and tunnel queueing all occurs in a single transaction
• See results instantly — Live conversion rates by salesperson, shift, and location. No waiting until replication to know what's working.
• Coach in real time — AI-generated coaching insights and leaderboards update throughout the day so managers can course-correct mid-shift.

Reach Customers While They're at the Wash

• Instant customer recognition — When NXT Wash identifies a vehicle, the customer's full profile is live in Rinsed's CRM.
• On-site messaging — Send personalized texts, upgrade offers, or loyalty rewards to customers while they're physically at your wash.

"NXT was built to give operators an all-in-one solution, and this partnership with Rinsed brings us one step further to that goal," said Justin Ruelas, President and Co-Founder of NXT Wash. "We're not asking operators to change how they work. We're making the tools they already use work better together — so they can spend their time running their wash, not running their software."

Availability

Now in Beta for operators running NXT Wash and Rinsed. To get started, visit www.rinsed.com/salespath or www.nxtwash.com/

About Rinsed

Rinsed integrates directly with your POS, giving you the tools to grow memberships, reduce churn, and keep customers coming back. For more information on Rinsed, visit www.rinsed.com.

About NXT Wash

NXT Wash is the cloud-based AI POS system, delivering 99% accurate vehicle identification, AI-powered automation, an intuitive user interface, and secure payment processing — an all-in-one solution for seamless operations. For more information, visit www.nxtwash.com or contact justin@nxtwash.com